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Wednesday, September 29, 2010

Sport and Business: A Recipe for Success!

GREAT Britain’s strong performance at the Four Nations Tournament marked the beginning of a unique link-up with TastyLimburg.

The Dutch Region are keen to promote their superb cuisine and healthy lifestyle, and saw the British Handball team as the perfect vehicle to promote their message.

“This was the first time we have teamed up with British Handball,” said Maurice Ambaum from Topsport Limburg. “It was a very positive experience and gives us confidence in a sustainable partnership.”

TastyLimburg provided a fine lunch for the VIP guests at the event, displaying the produce from their region which all went down well with those in attendance.

But Limburg is not just about great food. They take their sport seriously, and handball is a major sport in the country.

Under their Go for Gold scheme, athletes from the region are guided to national and international success. And the GB Women’s handball team will travel to Limburg in November for a training camp, prior to their World Championship qualifying matches in Poland the following week.

The link between British Handball and the TastyLimburg brand is the first of hopefully many partnerships to come, with British Handball having launched their Partner a Dream concept to give businesses a unique way to get involved in an Olympic sport.

http://www.partneradream.com/ was developed by Creative Agency, Darling Dash of Gateshead, and the Topsport Limburg partnership is an example of what Partner a Dream sets out to achieve. Mat Shuker from Oaks Consultancy,British Handball's marketing agency, said: “Handball is a priority sport in Limburg and as a result Topsport Limburg see the GB handball team as a key vehicle to connect their brand to the British public and the wider Olympic audience.

“ Topsport Limburg understand GB teams such as handball will enjoy much of the media spotlight prior to the games and partnering the team will ensure Topsport Limburg can really benefit from the partnership.”

British Handball are seeking additional partners to support them in their preparation for London 2012. These opportunities can be viewed at www.partneradream.com.

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